Benchmarking services

Is your Microsoft deal actually competitive?

Most organizations overpay on Microsoft. Not because they lack negotiation skills, but because they lack context.
Without external reference data, it’s impossible to know whether your pricing, terms, or contract structure are truly market-aligned. Many rely on reports from resellers or industry analysts , sources with very limited contextual visibility and insider perspective. That’s where LicenseQ makes a difference.

Real-world deals. Not analyst estimates.

LicenseQ’s experts gather data and context, as we’re actually at the table when the terms are being negotiated. Your team negotiates a deal with Microsoft once every three to five years; we’re overseeing multiple enterprise negotiations every month. That continuous deal flow, captured and enriched through our Qhub solution, gives our benchmarks a depth and currency that no analyst report or reseller quote can match.

Proprietary benchmark data

Reference pricing from recent Microsoft negotiations across sectors and geographies

Proven track record

40+ years experience and 2,500+ Enterprise Agreements negotiated

Actionable output

Not a report for the shelf, findings tied to negotiation leverage

Insider-led engagements

Only former Microsoft insiders, you work directly with LicenseQ experts

Licensing Benchmarking

Your Microsoft contract looks reasonable, until you compare it to the market. Most organizations only find out they overpaid after signing. LicenseQ benchmarks your pricing, terms, and contract structure against actual Enterprise Agreement data before your renewal, so you walk in with data, not assumptions.

M365 · EA · CSP

What we benchmark

  • Online Services and Software pricing across license types and commitment levels, of which Microsoft365, Dynamics365 and server software.
  • Enterprise Agreement (EA), Microsoft Customer Agreement (MCA) and Cloud Solution Provider (CSP) contract structure and terms
  • Discount and investments positioning vs. comparable organisations by period, size, sector, and region. Includes: partner investments, usage credits, strategic partnership setups, promotions and publicity initiatives.
  • True-down mechanics, co-termination terms, future price commitments, quantity lock-ins.

What you receive

  • Pricing bandwidth, know where your deal sits vs. the market
  • Term comparison across the key contractual clauses
  • Anonymised deal examples from comparable organisations
  • 3 months access to Qhub for ongoing visibility
  • Negotiation recommendations tied to your renewal
  • Access to former Microsoft negotiation experts

Unified Support Benchmarking

Unified Support feels like a given, until you look at what it actually costs and what you get in return. Pricing is anything but transparent, value is hard to measure, and there are very credible third-party alternatives that the world’s largest enterprises rely on. LicenseQ benchmarks your contract against peer data and the broader support market, so you walk into your renewal with options.

Unified Support

What we benchmark

  • Microsoft Unified Support pricing across all tiers and add-ons.
  • Contract terms, SLAs, coverage scope and escalation structures vs. comparable organisations.
  • Proactive services utilisation rates vs. comparable organisations.
  • Partner-sourced support alternatives and hybrid configurations.

What you receive

  • Pricing bandwidth, know where your deal sits vs. the market
  • Service-level and scope comparison across tiers and add-ons
  • Anonymised deal examples from comparable organisations
  • 3 months access to Qhub for ongoing visibility
  • Negotiation recommendations tied to your renewal
  • Access to former Microsoft negotiation experts

Azure Commercials Benchmarking

Your Azure spend, whether through a consumption commitment (MACC) or pay-as-you-go model, should come with commercial terms that reflect your scale. Too often, it just doesn’t. Discount structures, investments, credits, and contractual protections vary widely across the market. LicenseQ benchmarks your Azure deal against real peer data, so you know exactly what your spend should be delivering and what to demand at your next renewal or mid-term.

Azure · MACC · ACO

What we benchmark

  • Azure commitments and spend levels across comparable organisations by period, size, sector, and region.
  • Azure Hybrid Benefit, Reserved Instances and Savings Plans usage patterns.
  • Microsoft Azure Consumption Commitment (MACC) pricing, terms and co-sell leverage.
  • Azure Committed Offer (ACO) structure, discounts and utilisation mechanics.

What you receive

  • Commitment bandwidth, know where your deal sits vs. the market
  • Optimisation opportunities across reservations, hybrid use and ACO terms
  • Anonymised deal examples from comparable organisations
  • 3 months access to Qhub for ongoing visibility
  • Negotiation recommendations tied to your renewal
  • Access to former Microsoft negotiation experts

Find out where you stand

A benchmarking engagement takes two to three weeks and typically pays for itself in the first negotiation round.

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